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Information Marketing Question Paper

Information Marketing

Course:

Institution: Kenya Technical Teachers College question papers

Exam Year:2015

KENYA TECHNICAL TEACHERS COLLEGE
INFORMATION STUDIES DEPARTMENT
END OF TERM ONE EXAMINATIONS
MARCH 2015
TIME:2 HOURS

SUBJECT: INFORMATION MARKETING
CLASS: 2013ISIS2C
INSTRUCTIONS TO CANDIDATES
This paper consists of six questions. Answer all questions

1. Define the following terms as used in information marketing (10 marks)
I) marketing
II) promotion
III) public relations
IV) Advertising
v) direct marketing
2. Trace the evolution of marketing concept and explain the dominant concepts in each period. (20 marks)
3. Define the term ''principle'' and explain the principles of marketing according to MacCarthy (1954). (10 marks)
4. List and explain any four micro-environmental factors that may affect marketing activities in a library. (20 marks)
5. a) Define the term macro-environment in relation to marketing environment. (2 marks)
b) Highlight six major forces in an information centre macro-environment. (18 marks)
6. Explain the general procedure of carrying out marketing research in an information centre. (20 marks)

Information Marketing Question Paper

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