Colleges and Universities Offering Diploma in Sales and Marketing(Sales and Marketing) in Kenya

Course Name: Diploma in Sales and Marketing(Sales and Marketing)
Major Subject: Sales and Marketing
Course Category: Diploma
Average Study Duration: 2 Years

Colleges Offering Diploma in Sales and Marketing(Sales and Marketing)

Rift Valley Institute of Business Studies, Nakuru
Course entry requirements
-A mean grade of C- in KCSE

Exam body: KNEC
Nairobi Institute of Business Studies Distance Learning and E-learning Centre, Ruiru
Minimum admission requirements
• Course duration: 18 months
• Entry Grade: C- (plain) in KCSE
• Exam Body: KNEC
Course Overview
This course is designed to provide trainees with knowledge, skills and attitudes that will enable them to implement and evaluate marketing strategies to achieve an organization’s goals by providing an overview of the role of sales and the customer relationship, this qualification is ideal for new or aspiring field sales professionals, or students in either secondary or further education with some experience of sales.
In our Sales and Marketing diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behavior and communication strategies, marketing planning and control, international marketing and strategic marketing. You will also have the chance to put your knowledge to the test in an industry project.
Course Content
MODULE I
1. Principles and practice of selling
2. Principles and practice of Marketing
3. Economics
4. Entrepreneurship education
5. Business communication
6. Information and Information Technology

MODULE II
1. Sales management
2. Legal aspects in sales and Marketing
3. Quantitative Methods
4. Public Relations
5. Marketing Management

MODULE III
1. International Marketing
2. Marketing Planning
3. Principles and Practice of Management
4. Financial Aspects of Marketing
5. Strategic Planning In Sales and Marketing
6. Marketing Research
7. Project

COFA Institute of Technology, Ongata Rongai
Module I
Course outline
- Principles and Practice of Selling
- Principles and Practice of Marketing
- Information Communication Technology
- Business Communication
- Economics
- Entrepreneurship – Business Plan
Entry requirements: KCSE mean grade of C Plain.
Course duration: 2 terms.
Fees per term: Ksh. 18,000.

Module II
Course outline
- Sales Management.
- Marketing Management
- Legal Aspects in Sales and Marketing
- Quantitative Methods
- Public Relations
Entry Requirements: Module I Final.
Course Duration: 2 Terms.
Fees payable: Ksh. 19,500 per term.

Module III
Entry requirments: Module II final.
Course outline
- International Marketing
- Marketing Planning
- Principles and Practice of Management
- Financial Aspects of Marketing
- Strategic Planning in Sales and Marketing
- Marketing Research
- Course Specialization Project

Course duration: 2 terms.
Fees per term: Ksh. 19,500.
East Africa College of Commerce and Development Studies, Nairobi
Course Units:
1. Module I
-Principles And Practice Of Selling (101)
-Principles And Practice Of Marketing (102)
-Information Communication Technology: Paper 1 (Theory) (103a)
-Information Communication Technology: Paper 2 (Theory) (103b)
-Communication (104)
-Economics (105)
-Entrepreneurship – Business Plan (108)

2. Module II
-Principles And Practice Of Selling (101)
-Principles And Practice Of Marketing (102)
-Information Communication Technology: Paper 1 (Theory) (103a)
-Information Communication Technology: Paper 2 (Theory) (103b)
-Communication (104)
-Economics (105)
-Entrepreneurship – Business Plan (108)

3. Module III
-International Marketing (301)
-Marketing Planning (302)
-Principles And Practice management (303)
-Financial Aspects Of Marketing (304)
-Strategic Planning In Sales And Marketing (305)
-Marketing Research (306)
-Course Specialization Project (308)
ICS College Mombasa Branch, Mombasa

Module I
Life skills
Principles and practice of selling
Principles and practice of marketing
Economics
Entrepreneurship- Business plan
communication
Information communication technology

Module II
Sales management
Legal aspects in sales and marketing
Quantitative methods
Public relations
Marketing management
Module III

International marketing
Strategic planning in sales and marketing
Marketing research
Marketing planning and control
Financial aspects of marketing
Marketing research
Principles and practice of management
Project

Requirements
Course Duration: 24 months

Exam Body: KNEC

Grade: C- and Above

Star College of Management Studies, Nairobi
Course Outline:
Module I
- Principle and Practice of Selling
- Principles and Practice of Marketing
- Economics
- Entrepreneurship Education
- Business Communication
- ICT
Module II
- Sales Management
- Legal Aspect in Sales and Marketing
- Principles and Practice of Management
- Quantitative Methods
Minimum entry requirements: KCSE mean grade of C- (Minus).
Course duration: 1 year per module.
Exam Body: KNEC.
Matili Technical Training Institute, Kimilili
1. Module I
Intake Period: JAN/SEPT

Duration: 3 Terms

Minimum entry requirements:
- KCSE C-

Examiner: KNEC

2. Module III
Intake Period: JAN/MAY

Duration: 2 Terms

Minimum entry requirements:
- Pass in Module II

Examiner: KNEC
Laikipia East Technical and Vocational College, Laikipia
Module I to III.

Entry requirements:
-A mean grade of C- in the Kenya Certificate of Secondary Education or a certificate in related field Module I,II.

Course duration:
-Two terms each module.

Examination Body:
The Kenya National Examination Council (KNEC)
COBO School of Business Studies, Mombasa
Duration: 4 Semesters

Minimum entry requirement:
Minimum Grade of C- at KCSE level with at least C- in English or Kiswahili and at least a D+ in Mathematics, Commerce, Business Studies, Accounting, or Economics; OR
O’level qualification with at least Division III

Railway Training Institute, Nairobi
Course Entry Requirements: Minimum K.C.S.E. Mean Grade C- (Minus) for module I applicants and pass in previous module for all other modules.
Modules available: I, II and III.
Course duration: 2 terms per module.
Tuition fees payable: Ksh. 12,000 per term.
Beam International Training Centre Nairobi, Nairobi
Admission requirements
A mean grade of C- and above at KCSE

Fees per term
Ksh.12,000

Fees per year
Ksh.48,000

Course duration
1 1/2 years

Examination body
(i) KNEC
(ii) ICM
(iii) ABE
Mobimaxi Institute of Technology, Thika
1. ICM
Duration: 18 months

Minimum entry requirements:
- KCSE Mean Grade of C- and above

2. KNEC
Duration: 9 terms

Minimum entry requirements:
- KCSE Mean Grade of C- and above
Wibs Teachers College, Kitengela

Module I
Course Duration: 6 Months
Course Fees: Kshs 26,000

Module II
Course Duration: 6 Months
Course Fees: Kshs 26,000

Module III
Course Duration: 6 Months
Course Fees: Kshs 26,000
Ekerubo Gietai Technical Training Institute, Nyamira
Fees Per Term: Ksh. 10,600
Course Duration: 3 terms
Intakes: January, May & September
Course Entry Requirements: KCSE Mean Grade of C- or Pass in Certificate in Sales and Marketing
Exam Body: KNEC
Nairobi Aviation College Odeon Cinema Campus, Nairobi
Course requirements
A mean grade of C- at KCSE

Fees per term
Ksh.10,500

Fees per month.
Ksh.3,500

Course duration
18 months

Examination body
KNEC
East Africa School of Management EASM, Donholm
COURSE STRUCTURE
Advertising

Marketing Management

Public Relations

Quantitative Methods for Managers

Sales & Sales Management

Exam body :KNEC

East Africa College of Tourism and Hospitality Management, Kitengela
DURATION
2 YEARS

ENTRY QUALIFICATIONS
KCSE Mean Grade D (Plain).FEES
per term

Visit school for more information

KENYAN

INTERNATIONAL STUDENTS
Maasai Mara Technical and Vocational College, Narok
Duration: 2.5 Years

Minimum entry requirements:
- KCSE Mean Grade C-(Minus)

Intake Period: January/May/September

Examiner: KNEC
Mitunguu Technical Training Institute, Meru
Module I.

Entry requirements:
-KCSE mean grade of C- and above.

duration:
3 Terms.

Intake:
January & September.

Exam Body:
KNEC.
Jewel Professional College, Nairobi
Course entry requirements

-A mean grade of C- at KCSE

Tuition fees: 20,000 per term

Exam body: KNEC

Program duration: 30 months
Kenya Polytechnic University College, Nairobi
Academic requirements
- Students must have attained a C- in KCSE or
- A certificate in sales and marketing from a recognized institution
Period of study
- 2 years
Kenya Institute of Professional Studies, Nairobi
Minimum entry requirements: KCSE D+.
Course duration: 15 months(Evening/Saturday classes) and 1 year day classes.
Examination Body: ICM.
Fees per term:Ksh 13500
Brighter College, Ongata Rongai
Duration: 6 Terms

Minimum entry requirements:
- KCSE C-

Tuition fees: KES 18,000 per term

Examiner: KNEC
East Africa Institute of Certified Studies, Nairobi
Program requirements
A mean grade of C- at KCSE

Fees per term
Ksh.12,000

Number of terms
8

Examination body
KNEC
Riccatti Business College, Nairobi
Admission requirements: Mean Grade C- Minus in K.C.S.E or KCE Division II.
Course study duration: 2 years.
Exam body: KNEC.
Fees per term:Ksh 15000
Vision Institute of Professionals, Nairobi
Course requirements.
A mean grade of C- at KCSE.

Number of Modules : 3

Fees per month: ksh.4,000

Fees per term: ksh.12,000
Cytonn College of Innovation and Entrepreneurship, Nairobi
Duration: 3 years (9 terms)

Tuition Fees: Ksh. 21,900 per term

Minimum Requirements
KCSE C- or Certificate in Sales and Marketing.
Eastern Kenya Integrated College, Mitaboni
Course Entry Requirements: KCSE mean grade of C Plain/KNEC Certificate in Sales & Marketing.
Course Duration: Two and half years.
Exam Body: KNEC.
Serein Education Centre, Nakuru
Minimum entry requirements: KCSE mean grade of C- (Minus).
Course duration: 18 months.
Fees per semester: Ksh. 12,000.
Exam body: KNEC/I.C.M.
Kisumu Institute of Community Development Training, Kisumu
Modules: I,II,III

Exam Body: KNEC

Minimum Entry Requirements:
-KCSE mean grade C- (Minus).
-KNEC Craft Certificate

Universities Offering Diploma in Sales and Marketing(Sales and Marketing)

Kenya Methodist University, Meru
Minimum qualifications
- Applicants must have
scored a minimum of
C in KCSE, or C- plus
a certificate in sales in sales
and marketing or any related
discipline from a recognized
institution.

Graduation requirements
(a)Graduates must have repeated
and passed all failed courses
(b)They must have no pending
discipline cases
(c)They must have scored a pass
and above at the end of the program
(d)They must have been cleared by the
university senate
(e)They are expected to have completed
all the core courses.
(f)They must have the minimum of seventy credit
hours at the end of the program.

Mode of study
(i)Part time
(ii)Full time
(iii)Distance learning

Course duration
- Two years
Jomo Kenyatta University of Agriculture and Technology Karen Campus, Karen
The course is offered in department of business and social sciences.
It involves training students in understanding the trends in marketing
and also the skills involved in conducting marketing research.

Course requirements
- To qualify for this program, one must have scored
a minimum of a C in KCSE or hold a certificate in
sales and marketing from accredited institution.

Course duration
- The program takes a minimum of
three years.
University of Nairobi, Nairobi
Minimum requirements
-Applicants holding any one
of the qualifications below shall
be eligible for admission:
(a)A minimum of C in KCSE
(b)Division II at 'O' level,
or division III plus evidence
of relevant academic or professional
training.
(c)A level qualification with a minimum of
one principal pass

Course duration
-One year

Tuition fees
-Kshs.90,500

Laikipia University College (Naivasha Town Campus), Naivasha
Entry requirements
- A minimum of a C in KCSE or
- Hold a certificate in sales and marketing from a recognized institution
Admission fees
- Sh.1000
Tuition fees
- Sh.70,000 p.a
Duration
- 2 years
Laikipia University College (Maralal Town Campus), Maralal
Entry requirements
- A minimum of a C in KCSE or
- Hold a certificate in sales and marketing from a recognized institution
Admission fees
- Sh.1000
Tuition fees
- Sh.70,000
Period of study
- 2 years
NAIROBI UNIVERSITY Kisii Extra Mural Centre , KISII
Applicants must have attained a minimum of a C in KCSE or
- Division II or division III plus an evidence of professional training at O level qualifications or
- One principal pass at A levels
Course duration
- year

Kabianga university school of business, Kericho
Academic qualifications
-A minimum of C or its equivalent or
-A two year certificate from a reputable institution
Period of study
-3 years
Mode of study
-full time
Machakos University, Machakos
Admission requirements
-A C in KCSE or
-A certificate in sales and marketing
Duration
-3 years
Mode of study
-full time
Kenya methodist university mombasa campus, Mombasa
Admission requirements
-KCSE C or its equivalent
Period of study
-2 years
Mode of study
-full time
Technical University of Kenya , Nairobi
Admission requirements
-KCSE C or its equivalent
Duration
-3 years
Mode of study
-full time

Kenya Methodist University Nairobi campus, Nairobi
Admission requirements
-KCSE C or its equivalent
Duration
-2 years
Mode of study
-full time
Kenya Methodist University Nyeri campus, Nyeri
Admission requirements
-KCSE C and above
Duration
-3 years
Mode of study
-full time
Kenya Methodist University Nakuru Campus, Nakuru
Admission requirements
-KCSE C and above
Duration
-3 years
Mode of study
-full time
South Eastern Kenya University, Kitui
Admission requirements
-KCSE C and above
Duration
-3 years
Mode of study
-full time
Technical University of Mombasa, Mombasa
Intake dates: Jan, May, August

Course duration
Two years
Maasai Mara University, Narok
University of Nairobi School of Continuing and Distance Education, Kikuyu
Kabianga University College, Sigor Campus, Kericho
Maseno University, Kisumu
Maseno University Homa Bay Town Learning Centre, Homa Bay
Daystar University, Nairobi
Kabianga University College, Kapkatet Campus, Kericho

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