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Business Communication Question Paper

Business Communication

Course:Bachelor In Commerce (Business Studies)

Institution: Kabarak University question papers

Exam Year:2008

KABARAK
UNIVERSITY
UNIVERSITY EXAMINATIONS
2008/2009 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF COMMERCE
COURSE CODE:
BMGT 221
COURSE TITLE:
BUSINESS COMMUNICATION
STREAM:
Y2S2
DAY: TUESDAY
TIME:
8.30
–
10.30
A.M.
DATE: 5/8/2008
INSTRUCTIONS:
The paper contains four questions
1. Answer
questions ONE in section A and any other TWO questions in
section B.
2.
Section A is compulsory and carries 30 marks.
3.
All questions in section B carry equal marks; 20 marks each.
PLEASE TURN OVER
Page 1 of 4
SECTION A: Compulsory (30 marks)
QUESTION ONE
Kabarak University marketing students are organizing a seminar to be held at the main
campus – Nakuru commencing next Tuesday for duration of five (5) days. To ensure the
success of the seminar, a number of activities have to be considered.
(a)
(i)
As one of the organizing committee members of this event explain, giving
examples in each case, the activities you have to ensure to be carried out before,
during and after the seminar.
(10mks)

(ii) Explain
the
6 P’s
of
effective
presentation.
(6mks)
(b)
The presentation of statistical data in an effective visual way is an important and
powerful skill in business communication especially during presentation during
conferences and training seminars.
(i)
Explain the following giving examples in each case as used in the
presentation data
(a)
Tables

(b) Pie
charts

(c) Bar
charts
(d)
Graphs
(8mks)
(ii)
Discuss some of the factors one has to take into consideration when
preparing tables and charts for effective communication.
(6mks)
SECTION B
QUESTION 2
It has been noted that most of the problems being faced by your organization are due
mainly to the poor communication system the organization has.
(a)
Discuss, giving examples in each case any six (6) ways you would
recommend to your organization to enable it improve its communication
system.
(6mks)
(b)
(i)
Most organizations prefer the use of the written form of
communication in their dealings these days. Explain any four (4) points
why this is so and any four (4) other reasons why in your opinion you
think the use of the written communications has disadvantages.
(8mks)
Page 2 of 4
(ii)
Explain the importance of an effective internal communication to
any organization.
(6mks)
QUESTION 3
You are the Marketing Manager and your boss, the Marketing Director has informed you
that he has to prepare a report for presentation to the Board of Directors on the success of
last month’s launch of your company’s new products. He further states that his main
problem area is on the parts of the report.
(a)
Write a memo for your boss discussing the various parts or contents of a
good report and conclude your memo by highlighting any six (6)
characteristics of a good report.
(12mks)
(b)
Explain the following terminologies as used in business meetings;
(i) Agenda
(ii)
Minutes
(iii)
Quorum

(iv) Addressing
the
Chair
(v) Committee
(vi)
Addendum

(vii) Voting
by
proxy

(viii) A
O
B
(8mks)
QUESTION 4
In the majority of cases, organizations use letters as their main form of official business
communication between organizations. Most organizations in this case use their letter
headed papers for such forms of communication.
(a)
(i)
Explain what a letter-headed paper is and state giving examples in
each case any six (6) items that must be included on any company’s letter
headed paper.
(8mks)
(ii)
In a situation where you have to write an official letter and your
organization has no letter headed paper, mention any ten (10) parts
of a business letter.
(5mks)
(b)
Discuss, giving examples in each case, some of the influencing factors you
would have to consider in the choice and use of language for effective
communication.
(7mks)
Page 3 of 4
QUESTION 5
Communication technology has greatly changed the face of office and business
communication these days.
(a)
Giving examples in each case explain the following communication technology
terminologies as used in business organizations:

(i) Electronic
mail

(ii) Video
conferencing

(iii) The
internet

(iv) Computer
software
(v)
HTTP

(vi) The
WAN

(vii) The
Intranet
(viii)
HTML
(8mks)
(b)
Ethical issues play an important role in respect to communication especially inter-
organizational communication. Explain any six (6) ethical perspectives which
affect an individual’s choice of communication and the eventual interactions.
(12mks)
Page 4 of 4

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