Business Communication Question Paper
Business Communication
Course:Bachelor Of Commerce (Commerce)
Institution: Kabarak University question papers
Exam Year:2012
KABARAK
UNIVERSITY
UNIVERSITY EXAMINATIONS
2011/2012 ACADEMIC YEAR
FOR THE DEGREE OF BACHELOR OF EDUCATION ARTS
BMGT 222– BUSINESS COMMUNICATION
DAY: FRIDAY
DATE: 13/04/2012
TIME: 2.00 – 4.00 P.M.
STREAM SESSION 5
INSTRUCTIONS:
Attempt question one and any other two.
Question one:
a. Mr. Juma Jones is a general manager in Ufanisi Company Ltd. The company has
various assistant managers in charge of various departments namely; production,
marketing, Accounting and finance, Purchasing and supplies. He also has supervisors
of various sections. Mr. Jones’ company has been doing very well and this has been
attributed to his open door policy. He applies management by walking around style. He
has created a rapport with everyone in the organization such that any staff member can
knock on his office and communicate anything at anytime.
Critically analyse the nature of communication at Ufanisi Company Ltd. (15 Mks).
b. Discuss the various technological developments and the milestones that have been
Evidenced in the modern offices today.
( 15 Mks).
Page 1 of 2
Question Two.
a. Discus the most important tool of upward communication and explain the
features you should consider to make it effective.
(11 Mks)
b.. What is the importance of “our ref…” and “ your ref…..” in a business letter?
( 3 Mks).
c. Describe the general contents
and functions of the first and last paragraph of
a business letter.
(3 MKs)
d. Describe how business letters widen approach?
(3 Mks).
Question Three
a. Discuss the various types of interviews
(8 Mks).
b. Describe how you would conduct an effective interview in your organization.
( 12 Mks).
Question Four.
a. Oral communication is always involves the “What” (message)and the “ How” method of
communication. Discuss how kinesics plays a role in )Oral communication. (10 Mks)
b. Write a report using the memo format to the Director of your firm informing him
your customer’s consignment of goods has delayed.
( 8Mks).
c. Describe proxemics.
( 2 Mk)
Page 2 of 2
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