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Communications Skills Question Paper

Communications Skills

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
DUU 100: COMMUNICATIONS SKILLS
DATE: DECEMBER 2009 TIME: 1½ HOURS
INSTRUCTIONS: Answer any THREE questions
QUESTION ONE
a) For any oral communication to be effective there is guideline for its success. With reasons briefly
explain the actions you would take for you to be able to speak in public effectively. (6 Marks)
b) In a committee meeting there is a committee secretary .Explain four duties of a committee
secretary. (4 Marks)
c) State and describe at least six strategies of enhancing effective listening. (6 Marks)
d) A friend of yours has a problem with summarizing and has approached you for help. State the
steps involved in summarizing that you would suggest to her/him. (4 Marks)
QUESTION TWO
a) Assume you are the assistant manager of an organization and you are proposing a new office site.
Write a short report on the proposed new office site. (10 Marks)
b) Explain the following techniques in reading. (6 Marks)
1) Skimming
2) Scanning
3) Study reading
c) Explain four advantages of tutorial discussions. (4 Marks)
2
QUESTION THREE
a) Explain any four advantages of using visual communication in a presentation. (8 Marks)
b) Briefly explain eight factors which may hinder effective communication. (8 Marks)
c) Describe four types of interviews. (4 Marks)
QUESTION FOUR
a) What is the importance of public relations in an organization? (10 Marks)
b) i) What is meant by the term feedback? (1Mark)
ii) Explain the importance of feedback in effective communication (3 Marks)
c) Advertising is a form of public communication. What are the uses of advertising in an
organization? (6 Marks)
QUESTION FIVE
a) Describe the following sources of information. (6 Marks)
i) Interview
ii) Library
iii) Questionnaires
b) Assume you have called for an interview, how would you carry yourself during the interview?
(6 Marks)
c) You are the communications manager of a sales company, Explain how you would persuade your
sales team to increase their sales during a team performance meeting? (8 Marks)

Communications Skills Question Paper

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