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Business Studies Question Paper

Business Studies

Course:Bachelor Of Commerce

Institution: Kenyatta University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
FIRST YEAR EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
BUSINESS STUDIES
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) Markets are changing all the time. Discuss FIVE main reasons why Markets change
rapidly. (10 Marks)
b) Discuss FIVE circumstances that may lead to the dissolution of a partnership without the
courts of law intervention. (10 Marks)
c) Henry Mintzberg, in studying what managers actually did, observe that managerial work
encompasses three categories of some TEN roles. Briefly discuss the roles in each of the
THREE categories. (10 Marks)
QUESTION TWO
(a) Discuss EIGHT factors that determine ethical behavior by individuals.
(8 Marks)
(b) Discuss any SIX provisions that support an effective running of a board.
(12 Marks)
2
QUESTION THREE
a) Define a business policy and give an example of a business policy ( 4 Marks)
b) A business may change its objectives over time due to certain reasons; discuss any THREE of
such reasons. (6 Marks)
c) The social responsibility of a business towards its stock holders who are the owners of the
concern is indeed a primary one. Discuss FIVE such responsibilities that a business has on this
important group.
(10 Marks)
QUESTION FOUR
a) Companies are subjected to many legal prescriptions than other forms of business ownership.
Discuss SIX of such prescriptions that they have to meet before they can be allowed to operate.
(12 Marks)
b) Write brief notes on the following Marketing mixes (8 Marks)
i) Price
ii) Place
iii) Promotion
iv) Product
QUESTION FIVE
Discuss your understanding of a business plan and discuss the following;
a) Contents of a Business Plan
b) Uses of a Business Plan (20 Marks)

Business Studies Question Paper

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