Section Ii: Marketing Question Paper
Section Ii: Marketing
Course:Doctor Of Philosophy (Ph.D)
Institution: Kabarak University question papers
Exam Year:2011
KABARAK UNIVERSITY
2011 ACADEMIC YEAR
QUALIFYING EXAMINATIONS FOR THE DEGREE OF DOCTOR
OF PHILOSOPHY CANDIDATES
SPECIALIZATION PAPER
SECTION II: MARKETING
DAY: THURSDAY DATE: 8/03/2011
TIME: 4.00 – 7.00 P.M. STREAM: PhD
INSTRUCTIONS:
1. Answer question ONE and any other THREE Questions
2. All questions carries equal marks
QUESTION TWO
(a) Using relevant examples, discuss the marketing implication of cultural influences on
consumer behavior.
(b) “It is dangerous for the marketer to make any generalizations about consumer behavior in
other countries” Discuss the validity of this statement. (25 marks)
QUESTION THREE
‘The revolution in internet and communication technologies (ICT) has provided new possibilities
in the delivery of cost effective and targeted marketing communications’. Discuss (25 marks)
QUESTION FOUR
(a) Clinically assess the criteria, both internally and externally for selecting potential market
opportunities /segments.
(b) KABU “U”, is Public University in central East Africa. The dean of the school has
appointed you to help “increase the enrollment” Using any analytical tool you find
appropriate, show the first steps you would use in this preparation to impress your dean.
(25 marks)
QUESTION FIVE
(a) Identify various techniques for innovating new offerings for a nursing Marketer (at least
three). What are some advantages of the offerings you value most?
(b) How would you influence senior citizens living alone to make good use of the nursing
facilities?
(c) How would your answer in (a) be different if influencing consumers towards new
exhibits in a local museum. (25 marks)
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