Diploma 1 In Business Administration Communication Studies Past Paper Question Paper
Diploma 1 In Business Administration Communication Studies Past Paper
Course:Diploma In Business Administration
Institution: Machakos University question papers
Exam Year:2007
End Of Term Exams
Answer Any Four Questions
1 (a) Define communication. (5 Marks)
(b)Discuss the main aspects of communication. (10 Marks)
(c) Discuss the impotance of good internal communication. (10 Marks)
2 (a) What do the following terms refer to in communication (10 Marks)
(i) Sender
(ii) Message
(iii) Receiver
(iv) Medium
(v) Distortion
(b) In detail explain the six stages in a communication cycle. (15 Marks)
3 (a) Define written communication. (5 Marks)
(b) List and explain any five examples of written communication. (20 Marks)
4 (a) What do you understand by the term 'barrier' in communication. (3 Marks)
(b) List the main four barriers of communication. (2 Marks)
(c) Explain how the following act as barriers to effective communication
(i) Emitions (5 Marks)
(ii) Closed mind (5 Marks)
(iii) Interperpretation of words (5 Marks)
(iv) Bypassed instructions (5 Marks)
5 (a)What is grapevine communication? (3 Marks)
(b) With the aid of diagrams explain three types of grapevine communication. (12 Marks)
(c) List and explain the importance of grapevine communication in an organization. (10 Marks)
6 (a) What is the meaning of morale as an objective of communication.
(b) Assume that you are appointed a manager of a business organization with declining profits. Discuss five factors on how you would raise the worker's morals to improve the business. (20 Marks)
7 (a) Define downward communication. (2 Marks)
(b)List the main objectives of downward communication. (5 Marks)
(c) How can you improve downward communication in an organization?
(d) Discuss the disadvantages of downward communication. (10 Marks)
8 (a) Categorize the following into either downward or upward trends of communication
-Grievances
-Notices
-Suggestions
-Rules
-Requests
-Advice
-Warnings
-Instructions
-Opinions
-Feedback (10 Marks)
(b) With the aid of diagram show and explain how external communication enhances growth and development in an organization. (15 Marks)
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