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Dis 302 Question Paper

Dis 302

Course:Bachelor In Commerce

Institution: University Of Nairobi question papers

Exam Year:2011

University of Nairobi
School of Business
Department of Management Science
DIS 302 - E-Business CAT

Nairobi Day Wed, August 25, 2010 9-10:20 AM
Answer all questions

1. Distinguish amongst the following terms:
a. E-Commerce and E-Business
b. Digital and virtual
c. Competitive environment and market opportunity
d. Structured and semi-structured decisions
e. Enterprise and inter-organizational systems
f. Computer and information system
g. Cross-selling and up-selling (20 marks)

2.
a. Describe four ways in which modern internetworked information systems have changed organization structures. (10 marks)
b. What are knowledge and information intense products? Give any two examples to illustrate your answer. (5 marks)

3.
a. In what ways could Kenya benefit from greater use of net-marketplaces? (5 marks)
b. “The Supply chain management profession is a creation of the internet” – To what extent do you agree with this statement? (5 marks)
c. How do CRM systems lead to ‘customer intimacy’? What for? (5 marks)

Total: 50 marks

Dis 302 Question Paper

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