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Dis 302 Question Paper

Dis 302

Course:Bachelor In Commerce

Institution: University Of Nairobi question papers

Exam Year:2009

UNIVERSITY OF NAIROBI
School of Business
DIS 302: E-BUSINESS
CONTINUOUS ASSESSMENT TEST
28 November 2009 11.30 AM - 12.30 PM
Answer all questions
1) Define the following terms as used in E-Business today:
a) B2B
b) B2G
c) Spoofing
d) M-commerce
e) EDI
f) IP Address
g) Business model
h) Cross-functional business process
i) Transactional Processing System
j) Value proposition
k) CRM system
l) Customer touch point
m) Dynamic pricing
n) Disintermediation
o) Digital cash
(15 marks)
2) Web applications are an important feature of E-Business
a) How do such applications differ from other E-Business applications? (2 marks)
b) Describe any three characteristics of an effectively designed website. (6 marks)
c) What persons would normally be included in a web development team? (4 marks)

3) E-Business systems are applied in various ways to enhance overall competitiveness but have risks and challenges.
a) From your understanding of data in the context of E-Business, describe how a Kenyan bank can take advantage of modern data management techniques to gain a competitive edge over its competitors. (5 marks)
b) Describe two security, and two ethical concerns that would arise in a bank as in (a) above, and how are they addressed in modern E-Business systems. (8 marks)

TOTAL: 40 MARKS

Dis 302 Question Paper

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