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Entrepreneurship And Small Business Management Question Paper

Entrepreneurship And Small Business Management

Course:Bachelor Of Science In Entrepreneurship Studies

Institution: Moi University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION
ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT-
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
(i) Define the concept of entrepreneurship giving a brief history of its genesis (5Marks)
(ii) State any five main characteristics of an entrepreneur (5Marks)
(iii)State any five functions of entrepreneurship in economic development of a country (5Marks)
(iv)State any five ways of developing a business idea (5Marks)
(v) Discuss any one entrepreneurial growth strategy (10Marks)
QUESTION TWO
Highlight the types of entrepreneurial start ups resultant of the entrepreneurial processes (20Marks)
QUESTION THREE
(i) Describe five major problems faced by SMEs in Kenya that has resulted in their inability to compete effectively both locally and globally. (10Marks)
(ii) If a new venture has a choice between long term debt and equity financing, which one would you recommend and why (10Marks)
QUESTION FOUR
Discuss the small business marketing strategies under the following sub headings: -
(20Marks)
- Customer product
- pricing strategies
- Promotion
- Distribution channels and global markets
QUESTION FIVE
With reference to at least two financial records and two financial ratios, explain how small firm owners can evaluate performance (20Marks)

Entrepreneurship And Small Business Management Question Paper

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