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Public Relations Question Paper

Public Relations

Course:Bachelor Of Science In Entrepreneurship Studies

Institution: Moi University question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION
PUBLIC RELATIONS
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) Public Relations have been for many a time confused with other forms of marketing
communication, clearly bring out the difference between the following;
i) Public Relations and Propaganda (2 Marks)
ii) Corporate image and Corporate identity (2 Marks)
iii) Public relations and Sales promotion (2 Marks)
iv) Public relations and Marketing (2 Marks)
b) Explain Five basic dimensions in which the PR manager and management effect corporation?
(10 Marks)
c) Name the the publics of the following premises/institutions
i) Fast food centre (2 Marks)
ii) National Cereals Boards (2 Marks)
iii) National Hospital (2 Marks)
iv) A Market centre (2 Marks)
d) From the local industry, various techniques have been used to effect communication to the internal publics.Discuss the problems of using such media? (6 Marks)
QUESTION TWO
a) Many a times it has been acknowledged that the PR Practitioner and the journalist have
different, and sometimes contrary aims and loyalties in performing their duties.Discuss the
contrasting roles of the PR practitioner and the journalists drawing specific cases.
(10 Marks)
b) PR departments consist of no more than a PR manager and a secretary others contain specialist
assistant, name the posible staffing of a PR department and explain the function of each.
(10 Marks)
QUESTION THREE
a) Analyse the difference between a PR consultancy and advertising agency. (6 Marks)
b) Why do companies apoint consoltancy services when they have in-house PR department?
(8 Marks)
c) Drawing examples from specific organisations around, outline the challenges of bad coorporate
image. (6 Marks)
QUESTION FOUR
The PR practioner relies on field information provided by research in order to keep abreased with the
demand of arapidly changing environment .
a) Briefly discusse the four kinds of PR research (8 Marks)
b) Reseach techniques used to gather information (6 Marks)
c) Explaine the value of continous research (6 Marks)
QUESTION FIVE
a) By giving specific examples discuss the main element of acorporate identity scheme?
b) What are the common problems of PR in developing countries?

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