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Promotions Management Question Paper

Promotions Management

Course:Bachelor Of Business Management

Institution: Moi University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
THIRD YEAR EXAMINATION
PROMOTIONS MANAGEMENT
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a) Describe briefly five components of a promotion mix. (15 Marks)
b) Justify the case for ethical stance in advertising by companies in Kenya. (10 Marks)
c) Advertising is about communication, by use of a diagram illustrate the elements of communication
model. (5 Marks)
Question Two
a) ‘In Kenya print media is the most widely used by companies’ Elucidate the merits and demerits of
print media advertising. (10 Marks)
b) Discuss the factors that need to be considered when selecting an advertising media? (10 Marks)
Question Three
c) List and explain the elements of personal selling process (14 Marks)
d) Describe six main activities of a sales force. (6 Marks)
Question Four
a) What are the reasons behind the development of direct marketing. (10 Marks)
b) Discuss the factors to consider when doing direct marketing. (10 Marks)
Question Five
a) What factors do you need to consider when setting the advertising budget. (10 Marks)
b) Explain the specific factors that one need to consider when selecting an effective media for
advertising (6 Marks)
c) ‘On deciding on the media timing we consider three important factors.’ List and explain
them. (4 Marks)

Promotions Management Question Paper

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