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International Marketing Question Paper

International Marketing

Course:Bachelor Of Business Management

Institution: Moi University question papers

Exam Year:2010

UNIVERSITY EXAMINATIONS: 2009/2010
THIRD YEAR EXAMINATION
INTERNATIONAL MARKETING
DATE: APRIL 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) You have been employed soon after completing your degree by the Kenyan government as an
investment advisor based in Kenya. Discuss some of the challenges would be foreign investors might face, that you would immediately set off to improve in the following areas:
a) Economic environment
b) Technological environment
c) socio-cultural environment
d) political-legal environment
(20 Marks)
b) Explain the benefits and challenges that multinational market groups present for international
marketers. (10 Marks)
QUESTION TWO
a) Discuss the various control means that the international marketer may exercise in the different markets to ensure effectiveness in a firm’s operations. (10 Marks)
b) Briefly discuss the ethical concerns any serious marketer contends with from time to time in the practice of global marketing. (10 Marks)
QUESTION THREE
a) Discuss the challenges presented by the promotion tool to a global marketer who deals with services. (10 Marks)
b) With the use of examples, briefly discuss entry strategies that international marketing organizations have employed in the Kenyan market. (10 Marks)
QUESTION FOUR
a) Discusses FIVE considerations a marketer should uphold before engaging in business at the international level. (10 Marks)
b) Briefly discuss FIVE some of the challenges you might encounter in international marketing research. (10 Marks)
QUESTION FIVE
a) Discuss the demerits that technological development is likely to present to the international marketer. (10 Marks)
b) Discuss FIVE strategies in which the international marketer could employ in competition in order to gain advantage in the international arena. (10 Marks)

International Marketing Question Paper

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