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Consumer Behaviour Question Paper

Consumer Behaviour

Course:Bachelor Of Science In Entrepreneurship Studies

Institution: Moi University question papers

Exam Year:2011

UNIVERSITY EXAMINATIONS: 2010/2011
THIRD YEAR EXAMINATION
CONSUMER BEHAVIOUR
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a) Briefly describe each of the two broad classes of purchasing. [4 Marks]
b) Highlight various types of problem solving behaviors exhibited by consumers. [6 Marks]
c) With the aid of a diagram discuss the stimulus-response Model. [10 Marks]
d) Distinguish between the following terms;
i) Needs and Wants
ii) Value and Satisfaction.
iii) Customer and Consumer
iv) Product and Marketing offer [10 Marks]
Question Two
a) Explain the key psychological factors that influence consumer behavior [10 Marks]
b) Highlight any FIVE product characteristics that influence diffusion. [ 10 Marks]
Question Three
a) Give a clear definition of consumer behaviour and explain the rationale of studying consumer behaviour [10 Marks]
b) Expound on the 7’O’s framework for consumer research. [ 7 Marks]
Question Four
a) Discuss any five types of consumer behaviors. [10 Marks]
b) The buying process is not just the purchase, explain the various stages involved in this process.
[ 10 Marks]
Question Five
a) Write brief notes about any four theories of personality. [ 10 Marks]
b) Asser asserts that the type and nature of purchasing is influenced by the buyers involvement in the
purchase. Elucidate the circumstances that lead to a high buyer involvement. [ 10 Marks]

Consumer Behaviour Question Paper

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