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Behavioral Science Question Paper

Behavioral Science

Course:Bachelor Of Commerce

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2009

UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION
BEHAVIOURAL SCIENCE
DATE: DECEMBER 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer Question ONE and Any other TWO Questions
QUESTION ONE
a) What are the differences between classical and operant conditioning theories? (6 Marks)
b) What are the four goals of behavioural science? (4 Marks)
c) What is the concept behind the Oedipus complex? (3 Marks)
d) What is self serving bias? (2 Marks)
e) Explain the Big Five traits theory of personality. (10 Marks)
f) Bring out the difference between Recall and Recognition. ( 5 Marks)
QUESTION TWO
a) Using relevant examples , describe the three components that constitute the formation of an
attitude. ( 10 Marks)
b) The term social influence refers to the ways in which external factors alter behavior. Describe
the several types of social influence that a person encounters during one’s lifetime.
( 10 Marks)
QUESTION THREE
a) Define prejudice and describe its causes and how it can be eliminated. ( 12 Marks)
b) Illustrate Sternburg’s Triangular Theory of Love. ( 8 Marks)
QUESTION FOUR
Using relevant examples, discuss the various persuasion techniques that a person can use in
different situations. ( 20 Marks)
QUESTION FIVE
a) Explain the following as used in the context of Behavioural Science.
i) Altruism (2 Marks)
ii) Freud’s Structural Model ( 6 Marks)
iii) Absolute threshold (2 Marks)
b) Briefly describe the different perspecives used in the study of behavioural science
( 10 Marks)

Behavioral Science Question Paper

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