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International Marketing Question Paper

International Marketing

Course:Bachelor Of Business Management

Institution: Masinde Muliro University Of Science And Technology question papers

Exam Year:2011

INTERNATIONAL MARKETING
DATE: DECEMBER2011 TIME: 2 HOURS
INSTRUCTIONS: Answer Question One and Any Other Two Questions
QUESTION ONE
a) Explain the meaning of economic integrations and present the significance of economic
integration to international marketers [10 Marks]
a) Discuss legal frameworks likely to influence the operation of an international firm.
[10 Marks]
b) Foreign branching and Franchising are key international entry strategies. Describe the two strategies clearly explaining the strategic attraction of each approach.
[10 Marks]
QUESTION TWO
Firms seek to maximize the standardization of their international product strategies. In line with
this objective, several international product strategies have been proposed. Discuss Keegan’s
product/ promotion matrix model.
[20 Marks]
QUESTION THREE
a) Identify two international monetary institutions and explain their significance to an
international firm [10 Marks]
b) Explain the possible implications of technological advancement to the International firms
[10 Marks]
QUESTION FOUR
International pricing is generally more critical and complex than domestic pricing. International
pricing therefore calls for an understanding of the market dynamics that underpin operations across
the border. Discuss the main determinants of price in the international market place.
[20 Marks]
QUESTION FIVE
Write brief notes on the following international marketing concepts;
a) Grey markets
b) Greenfield Venture
c) Aesthetics
d) Creeping expropriation
e) Purchasing Power Parity
[20 Marks]

International Marketing Question Paper

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