Get premium membership and access revision papers, questions with answers as well as video lessons.

Strategic Management Question Paper

Strategic Management

Course:Bachelor Of Science In Entrepreneurship Studies

Institution: Moi University question papers

Exam Year:2011

SECOND YEAR EXAMINATION
STRATEGIC MANAGEMENT
DATE: AUGUST 2011 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
Question One
a) “By its definitions, a good a mission statement is fundamental for the organizations success”.
Illustrate features of such a mission statement. (10 Marks)
b)Write short notes on the following:
(i) Business strategy
(ii) Corporate strategy
(iii)Operational strategy (10 Marks)
c) Discuss the “balance score card approach” to objective formulation in strategic planning
process. (10 Marks)
Question Two
a) Mr. Ochieng is an upcoming entrepreneur and would like to open a commercial college in Kisumu.
Advise him on the strategic challenges he would face using Michael Porters’ competitive model.
(10 Marks)
b) Explain the factors that may hinder successful implementation of strategies in an organization.
(10 Marks)
Question three
Define the product life cycle and explain its different stages. (20 Marks)
Question four
a) When setting long-term objectives the planners must establish them in six major areas. Explain at
least Five of these areas. (10 Marks)
b) Describe the major characteristics of long term objectives. (10 Marks)
Question five
Explain the strategies for external growth. (20 Marks)

Strategic Management Question Paper

More Question Papers

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams