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Cuu 100: Communication Skills (Day Class) Question Paper

Cuu 100: Communication Skills (Day Class)

Course:

Exam Year:2009

1
UNIVERSITY EXAMINATIONS: 2008/2009
FIRST YEAR STAGE 1 EXAMINATION FOR THE DEGREE OF
BACHELOR OF COMMERCE
CUU 100: COMMUNICATION SKILLS (DAY CLASS)
DATE: APRIL 2009 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) A customer is making enquiries through the telephone from a receptionist X in company ABC.
i) By using the laid down standards of effective communication, demonstrate how X may
practically achieve meaningful oral communication. (7 Marks)
b) What visuals/visual aids may be used in the following situations with maximum benefits?
Explain why.
i) Showing monthly sales in one year
ii) Identifying and discussing various market locations.
iii) Giving a demonstration on the use of a product.
iv) Brainstorming ideas in a consultative meeting with a small group.
v) Explaining a process
vi) Showing a historical documentary
vii) Giving a project report
viii) Giving a lecture
ix) Analyzing the component parts of an object
x) Showing the effects of a beauty product on the human face. (10 Marks)
2
c) For a firm dealing with clothes in Nairobi, write a letter to be sent to their customers about the
opening of a new shop. (8 Marks)
d) Define persuasion as well as give two examples of its use in the work place. Explain the
methods that can be utilized in each. (5 Marks)
QUESTION TWO
a) As the Dean of students, write a memo to your students on the methods and benefits of
upward communication. (10 Marks)
b) Body language may not necessarily enhance a speaker’s verbal meaning or have a positive
role. Discuss this statement using different types of body language. (10 Marks)
QUESTION THREE
c) Write an essay on “Communication barriers that may arise in a large organization”.
(10 Marks)
d) Discuss the factors on the part of an interviewer that may lead to a poor interview.
(10 Marks)
QUESTION FOUR
a) Outline four occasions when a University could use a press release. (4 Marks)
a) Define a report and explain the significance of the component parts of a report. (9 Marks)
b) A friend of yours from another university has sent an E-mail asking you advice on the reading
method he should adopt to study effectively .Write an E-mail replying to the inquiry.
(7 Marks)
.QUESTION FIVE
b) You have seen a job advertisement in the newspapers for a position you have always wanted.
Write a letter applying for the job and include your curriculum vitae. (14 Marks)
c) Describe the merits of the grapevine and how it can be effectively used in an organization.
(6 Marks)

Cuu 100: Communication Skills (Day Class) Question Paper

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