Behavioural Science Question Paper
Behavioural Science
Course:Bachelor Of Commerce
Institution: Kca University question papers
Exam Year:2010
UNIVERSITY EXAMINATIONS: 2009/2010
SECOND YEAR EXAMINATION FOR THE DEGREE OF BACHELOR OF
COMMERCE
CAM 203: BEHAVIOURAL SCIENCE (SUNDAY)
DATE: AUGUST 2010 TIME: 2 HOURS
INSTRUCTIONS: Answer question ONE and any other TWO questions
QUESTION ONE
a) What three characteristics define personality? ( 3 Marks)
b) What is learned helplessness, and what are the emotional and behavioral consequences of learned
helplessness? ( 6 Marks)
c) What is the basic principle of social constructivism? ( 6 Marks)
d) Discuss the following terms as applied in behavioural science
i) Delay Gratification ( 3 Marks)
ii) Locus of Control ( 3 Marks)
iii) Classical Conditioning ( 3 Marks)
iv) Operant Conditioning ( 3 Marks)
v) Intelligence Quotient ( 3 Marks)
QUESTION TWO
a) What are the three major components of emotional temperament, and to which three factors of
the Big 5 personality dimensions do they correspond? (15 Marks)
2
b) What are the salient features of passionate love? ( 5 Marks)
QUESTION THREE
Using relevant examples, discuss the various persuasion techniques that a person can use in
different situations. ( 20 Marks)
QUESTION FOUR
a) Briefly describe the different perspecives used in the study of behavioural science.
( 10 Marks)
b) Bring out the difference between Recall and Recognition. ( 5 Marks)
c) Discuss Spearman’s Two Factor Theory and how it may be applied in the study of intelligence.
( 5 Marks)
QUESTION FIVE
Discuss Freud’s psychosexual theory and how it applies in life through all the stages. ( 20 Marks)
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