Hsc : Organizational Crisis And Issues Communication Question Paper
Hsc : Organizational Crisis And Issues Communication
Course:Degree Of Master Of Mass Communication
Institution: Jomo Kenyatta University Of Agriculture And Technology question papers
Exam Year:2012
JOMO KENYATTA UNIVERSITY OF AGRICULTURE AND TECHNOLOGY
UNIVERSITY EXAMINATIONS 2012/2013
FIRST YEAR FIRST SEMESTER EXAMINATION FOR THE DEGREE OF MASTER OF MASS COMMUNICATION.
HSC : ORGANIZATIONAL CRISIS AND ISSUES COMMUNICATION
DATE: AUGUST 2012 TIME: 3 HOURS
INSTRUCTIONS: ANSWER QUESTION ONE AND ANY OTHER TWO QUESTIONS
QUESTION ONE:
a) Irrespective of origin, cause, or manifestations, most organizational crisis share certain key characteristics, identify and elaborate on any four such characteristics. (10 marks)
b) Outline the General Principles that can positively affect your actions and communication in a crisis situation. (10 marks)
QUESTION TWO
a) Crisis communication planning can help you deal effectively with those unexpected disasters, emergencies or other unusual events that may cause unfavorable publicity for your organization. Identify and briefly explain the steps you would to ensure successful crisis Communication planning. (10 Marks)
b) The media are a critical audience in any communication. Explain the best practices that organizations should adopt while dealing with the media during a crisis. (10 marks)
QUESTION THREE
a) Using either real life or a hypothetical example trace the phases of typical organizational crisis management cycle. (10 marks)
b) Desrcibe the likely benefits of fostering an effective crisis management capability.
(10 marks)
QUESTION FOUR
a) Discuss the desirable competencies of an effective crisis management team (10 marks)
b) Identify and briefly explains the roles in a properly constituted crisis management team
(10 marks)
QUESTION FIVE
a) Identify and briefly discuss any two models of organizational crisis management (10 marks)
b) Trace the relationships among issues, risk, crisises and organization reputation (10 marks)
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