Bba 100 Business Studies Question Paper

Bba 100 Business Studies

Institution: Pwani University question papers

Exam Year:2013

PWANI UNIVERSITY
BBA 100 BUSINESS STUDIES
DURATION 3HRS
INSTRUCTIONS

ANSWER QUESTION ONE AND ANY OTHER TWO

QUESTION ONE
For objectives of a business to be achieved,entities rely heavily on various stakeholders and
entities to realize such goals and objectives.in light of this;
a)Discuss the four broad objectives of a business enterprise (8mks)
b)Briefly outline any four internal and four external stakeholders of a business. (8mks)
c)Why do you think many business entities fail to realize their goals? (6mks)
d)Write short notes on three forms of business units that you know (6mks)
QUESTION TWO
a)Customer is king is a statement that may determine the survival of a business entity.Mention any six ways a manager can ensure customers experience such a reality (12mks)
b)Why is it important to do a SWOT analysis? (8mks)

QUESTION THREE
a)Development of a business and product ideas follow systematic process before they can fully be adopted in the market.Outline what happens in every stage (12mks)
b)Discuss any four ethical issues that organizations should strive to observe (8mks)

QUESTION FOUR
a)The achievement of business goals is highly determined by the kinds of strategies employed by an organization.Discuss the three major levels of strategies that we have with examples. (6mks)
b)What four challenges can sudden expansion of business create (8mks)

QUESTION FIVE
What do yo understand by the following terminologies and how are they important in running business entities?
i)Staffing
ii)Finance
iii)Marketing
iv)Accounting
v)Management

Bba 100 Business Studies Question Paper

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