Age 415: Geography Of Marketing Question Paper
Age 415: Geography Of Marketing
Course:Bachelor Of Arts
Institution: Kenyatta University question papers
Exam Year:2007
DATE: Tuesday 24th July 2007
TIME: 4.30-6.30pm
1. Examine the contributions
of the following
to the development
of Geography
Marketing:
?
William Applebaum
?
William J. Reilly
2. Examine the salient problems affecting marketing systems in Kenya and suggest how
these problems can be solved.
3. Writ brief notes on the following:
?
Ambulant Trader
?
Bulk-building and Bulk-breaking
?
Commerce and Cog-wheel
?
Trade fairs
4.
Using examples show how you can measure integration of markets.
5. Discuss the role of regional economic groupings in marketing.
6. Examine the role of periodic markets in the socioeconomic
development of Kenya.
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