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Bbm 116 Question Paper

Bbm 116

Course:Bachelor Of Business Management

Institution: Mount Kenya University question papers

Exam Year:2012

UNIVERSITY EXAMINATIONS 2012/2013
SCHOOL OF BUSINESS AND PUBLIC MANAGEMENT
DEPARTMENT OF MANAGEMENT
UNIT CODE: BBM 116 UNIT TITLE: INTRODUCTION TO PUBLIC RELATIONS
DATE: DEC 2012 MAIN EXAM: EVENING TIME: 2HRS INSTRUCTIONS: QUESTIONS ONE COMPULSORY AND ANY OTHER 2

INSTRUCTIONS: Answer question ONE and Any Other TWO questions
Q1. (a) Write short notes on the following :
(i) Public Relations (5marks)
(ii) Marketing (5 marks)
(iii) Propaganda (5 marks)
(iv) Publicity (5 marks)
(b) Explain the characteristics that make the radio the most preferred mode of communication for Public Relations activities. (10 marks)

Q2. PR practitioners are expected to be ethical in the way they conduct their affairs. Explain the ways in which they are expected to conduct themselves towards the public, the media and other professions. (20 Marks)

Q.3 a. Explain the ways in which a PR manager and management can cooperate in order to make the PR functions successful in an organization. (10 Marks)

b. Explain the reasons why some organizations prefer to engage PR consultants instead of establishing their own PR department. (10 marks)

Q4. Describe the PR model which is widely accepted by professional PR practitioners
(20 Marks)

Bbm 116 Question Paper

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