Marketing Supplies Question Paper

Marketing Supplies

Course:

Institution: Machakos University question papers

Exam Year:2009

END OF TERM EXAMS

Time:2 hours

INSTRUCTIONS

-Attempt all the questions.

-Cheating is highly discouraged.

1.(a) Explain five macro-environmental factors that affect marketing activities.(10 marks)

(b) Describe five micro-environmental factors affecting organizational marketing activities.(10 marks)

2.(a) Critically describe the marketing research process.(14 marks)

(b) (i) Give 3 advantages of secondary data.(3 marks)

(ii) State 3 disadvantages of primary data.(3 marks)

3.Explain why it is important to determine the social class of a marketer.(20 marks)

4.Discuss why marketing aims at customer satisfaction.(20 marks)

5.XYZ wishes to introduce a new product in its line of operations. Explain five sources of new product ideas that are available to the department.(20 marks)

More Question Papers

Human Resource Management And Industrial Relations

Age 401 Environmental Conservation

Aht 201: Themes In African History

Aks 401: Second Language Learning

Ali 202: Literacy Theory And Criticism

All Diploma 1 Social Studies Past Paper

All Diploma 1'S End Of Term Exam Communication Skills

All Diploma Ones Social Studies Past Paper

Bac 202: Cost Accounting 1

Bms 101 : Introduction To Insurance

Bms 101: Introduction To Insurance

Bms 101: Introduction To Insurance

Business Administration Diploma 2 Cat 1 Commercial Law

Business Administration Diploma 2 Cat 1 Theory And Practice Management

Business Administration Diploma 2 Law Cat 2

Business Administration Diploma 2 Theory And Practice Management Cat 1

Business Administration Diploma Ii Theory And Practice Management

Commercial And Administration Law: Diploma In Ba

Commercial And Administrative Law Exam

Commercial And Administrative Law: End Of Term Examination

Commercial Law Cat 2 For Diploma In Business Administration

Communication And Report Writing Cat

Communication Skills (Cat 1)

Communication Skills Supplies Dip 1 End Of Term Exams

Communication Skills: Diploma In Food And Beverage Term 1

Diploma 1 Communication Skills C.A.T 1

Diploma 1 Ct, Mve, Mech, Coop, Ba, Supp, Hrm

Diploma 1 Ct, Mve, Mech, Coop, Ba, Supp, Hrm Communication Skills

Diploma 1 End Of Stage Exams Communication Skills

Diploma 1 Entrepreneurship Education Past Paper

Diploma 1 In Business Administration Communication Past Paper

Diploma 1 In Business Administration Communication Skills Past Paper

Diploma 1 In Business Administration Communication Skills Past Paper

Diploma 1 In Business Administration Communication Studies Past Paper

Diploma 1 In Business Administration Economics Past Paper

Diploma 1 In Business Administration Entrepreneurship Education Cat 1

Diploma 1 In Business Administration Entrepreneurship Education Past Paper

Diploma 1 In Business Administration Entrepreneurship Education Past Paper

Diploma 1 In Business Administration Entrepreneurship Education Past Paper

Diploma 1 In Business Administration Entrepreneurship Education Past Paper

Diploma 1 In Business Administration Human And Public Relations Cat 1

Diploma 1 In Business Administration Human And Public Relations Past Paper

Diploma 1 In Business Administration Law Cat

Diploma 1 In Business Administration Law Cat

Diploma 1 In Business Administration Office Administration And Management Past Paper

Diploma 1 In Business Administration Office Administration And Management Past Paper

Diploma 1 In Business Administration Quantitative Methods C.A.T

Diploma 1 In Business Administration Social Studies Past Paper

Diploma 1 In Business Administration Social Studies Past Paper

Diploma 1 In Business Administration Social Studies Past Paper

Exams With Marking Schemes

Popular Exams

Mid Term Exams

End Term 1 Exams

End Term 3 Exams

Opener Exams

Full Set Exams

Return to Question Papers

Quick Links