Bba 311: Business Communication Question Paper
Bba 311: Business Communication
Course:Bachelor Of Commerce
Institution: Kenyatta University question papers
Exam Year:2011
DATE:
Friday, 16th December 2011
TIME: 11.00 a.m. – 1.00 p.m.
INSTRUCTIONS:
ANSWER QUESTION ONE AND ANY OTHER TWO
Question One
(a)
Business letters and offices memos have distinct differences. Discuss four major
differences between the two documents.
(10 marks)
(b)
Listening is an important skill which needs to be given a lot of attention. Discuss five
(5) hindrances to effective listening.
(10 marks)
(c)
Highlight five (5) merits of vertical communication in an organization. (10 marks)
Question Two
Effective communication is a process. Discuss this statement by use of a diagram.
(20 marks)
Question Three
Communication as a discipline has principles that need to be observed when communicating.
Discuss eight (8) such principles.
(20 marks)
Question Four
Write short notes on the following terms as used in communication:-
(i)
Centralized method of filing.
(ii)
Grapevine communication
(iii)
Oral communication
(iv)
Encoding
(v)
Informal communication
(20 marks)
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