Cisy 428:E-Commerce Question Paper

Cisy 428:E-Commerce

Institution: Kenya Methodist University question papers

Exam Year:2010

FACULTY : SCIENCE AND TECHNOLOY

DEPARTMENT : CIS AND BIT

TIME : 2 HOURS

INSTRUCTIONS Answer Question ONE and any Other TWO Questions

Question 1

a) Write brief explanatory notes on the following terms

i) Value chain integrationi

ii) Electronic data interchange

iii) Ubiquitous commerce

iv) Business process reengineering

v) Enterprise resource planning

vi) Supply chain management (12marks)

b) Describe four key modes of E-commerce (4marks)

c) Identify four customer centered practices that can be employed to enhance returns from E-Commerce (4marks)

d) Distinguish the term “E-Commerce” from “E-Business” (2marks)

e) Elaborate on four connectivity problems that may arise from the use of substandard network infra-structure (8marks)

Question 2

a) A firm can succeed in the long run if it successfully develops strategies to confront the forces that shape competition within its industry environment. Relating your argument to the work of Michael Porter analyze the forces that shape the competitiveness structure of a particular industry. (10marks)

b) How can a firm utilize electronic technologies to counter the competitive forces and enhance its position? (10marks)

Question 3

a) Describe six major application components of electronic customer relationship management systems (12marks)

b) What benefits can firms’ expect to receive from the use of effective electronic customer management solutions? (8marks)

Question 4

a) With specific examples on the Kenyan scene analyze how innovative technologies have impacted on commercial trends (10marks)

b) Analyze the critical aspects challenging the maximum exploitation of E-Commerce in Kenya (10marks)

Cisy 428:E-Commerce Question Paper

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