Bhtm 200:Tour And Travel Operations Management Question Paper
Bhtm 200:Tour And Travel Operations Management
Course:Tour And Travel Operations
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BHTM 200
UNIT TITLE : TOUR AND TRAVEL OPERATIONS MANAGEMENT
TIME : 2 HOURS
Instructions:
Answer any four questions.
Question One
Explain four functions of a modern retail travel agency.
(8 marks)
Discuss the problems that face transportation planners in tourism.
(7 marks)
Question Two
Discuss the role of tour and travel operators.
(8 marks)
In what ways does incoming tour operating differ form outbound operating?
(4 marks)
Explain why the incoming tour industry tends to be small and fragmented.
(3 marks)
Question Three
Discuss the role of road transport in tourism.
(5 marks)
Explain how Air travel has revolutionalised international tourism.
(5 marks)
Explain how railway transport has helped the development of tourism.
(5 marks)
Question Four
Evaluate the importance of safety and security in all forms of travel. In your opinion, which is the safest mode of passenger transportation? Give reasons for your answer. (15 marks)
Question Five
Taking each mode of transportation, what specifically can be done to minimize damage to the environment?
(10 marks)
Explain why the licensing and bonding of tour operators is a requirement in tourism.
(5 marks)
Question Six
As a president of a newly formed tour company, you must decide if your tours are to be marketed through retail travel agencies or whether you should try to sell them directly to the consumer. Identify the advantages and disadvantages of each alternative would it be wise to do both? Discuss. (15 marks)
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