Mkt 022:Marketing Fundamentals Question Paper
Mkt 022:Marketing Fundamentals
Course:Business Administration
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 2ND TRIMESTER 2012 (EVENING) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKT 022
UNIT TITLE : MARKETING FUNDAMENTALS
TIME: 2 HOURS
INSTRUCTIONS:
Answer question one (compulsory) and any other two questions.
Question One
Explain the internal factors that should be taken into consideration when pricing new products or services.
(10 marks)
State and explain the steps involved in product planning for new products.
(10 marks)
Give five differences between marketing and selling.
(5 marks)
Define the marketing concept and explain its essential focus.
(5 marks)
Question Two
Explain the various factors that affect the customer’s purchasing power.
(10 marks)
Explain the marketing mix elements.
(4 marks)
Discuss the importance of marketing to society.
(6 marks)
Question Three
Discuss the limitations of branding.
(6 marks)
Explain how marketing creates economic utility.
(4 marks)
Discuss the functions of middlemen.
(10 marks)
Question Four
Explain the factors influencing the promotion mix.
(10 marks)
State and explain the pricing objectives.
(10 marks)
Question Five
Explain five reasons why marketers scan the market environment.
(15 marks)
Differentiate grading from branding.
(5 marks)
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