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Mkt 022:Marketing Fundamentals Question Paper

Mkt 022:Marketing Fundamentals 

Course:Business Administration

Institution: Kenya Methodist University question papers

Exam Year:2012



KENYA METHODIST UNIVERSITY

END OF 2ND TRIMESTER 2012 (EVENING) EXAMINATIONS
SCHOOL : BUSINESS AND ECONOMICS
DEPARTMENT : BUSINESS ADMINISTRATION
UNIT CODE : MKT 022
UNIT TITLE : MARKETING FUNDAMENTALS


TIME: 2 HOURS

INSTRUCTIONS:

Answer question one (compulsory) and any other two questions.

Question One

Explain the internal factors that should be taken into consideration when pricing new products or services.

(10 marks)

State and explain the steps involved in product planning for new products.

(10 marks)

Give five differences between marketing and selling.

(5 marks)

Define the marketing concept and explain its essential focus.

(5 marks)

Question Two

Explain the various factors that affect the customer’s purchasing power.

(10 marks)

Explain the marketing mix elements.

(4 marks)

Discuss the importance of marketing to society.

(6 marks)

Question Three

Discuss the limitations of branding.

(6 marks)

Explain how marketing creates economic utility.

(4 marks)

Discuss the functions of middlemen.

(10 marks)

Question Four

Explain the factors influencing the promotion mix.

(10 marks)

State and explain the pricing objectives.

(10 marks)

Question Five

Explain five reasons why marketers scan the market environment.

(15 marks)

Differentiate grading from branding.

(5 marks)




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