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Bacj 125:Mass Media In African Society Question Paper

Bacj 125:Mass Media In African Society

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 125
UNIT TITLE : MASS MEDIA IN AFRICAN SOCIETY
TIME : 2 HOURS

Instructions:

Answer question one (compulsory) and any other two questions.

Question One

Define propaganda.

(5 marks)

Explain how propaganda is used in mass media and give at least five examples.

(15 marks)

Name and explain the types of propaganda in mass communication.

(10 mark)

Question Two

Explain how the following affect mass media in Africa.

Politics

(5 marks)

Ownership

(5 marks)

Economics or Finances

(5 marks)

Freedom of the press

(5 marks)

Question Three
Explain using examples how advertising and marketing influence content of mass media in Africa. (20 marks)

Question Four
Mass media face challenges that hamper their growth especially in Africa. State and describe ten challenges that have stifled media growth in Kenya. (20 marks)

Question Five
Describe some of the laws that governments in Africa use to limit or deny the media their freedom to publish. (20 marks)

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