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Bacj 354:Media Economics Question Paper

Bacj 354:Media Economics

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS

Instructions

Answer question one and two other questions.

Question One

Explain any four characteristics that define for-profit media organizations.

(8 marks)

How do not-for profit media organizations meet their running costs?

(6 marks)

Discuss the following terminology in media economics:

Monopoly

(4 marks)

Display

(4 marks)

Oligopoly

(4 marks)

With examples discuss economies of scope.

(4 marks)

Question Two

Discuss why the media need advertisers.

(10 marks)

To a media house who are more valuable the advertisers or the audiences?

(10 marks)

Question Three
With local examples discuss any two of the three basic levels of purchasing power in regard to media consumption. (20 marks)

Question Four
Explain any four ways in which the new media make money. (20 marks)

Question Five
What are the main financial threats posed by the new media to traditional mass media? (20 marks)

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