Bacj 354:Media Economics Question Paper
Bacj 354:Media Economics
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS
Instructions
Answer question one and two other questions.
Question One
Explain any four characteristics that define for-profit media organizations.
(8 marks)
How do not-for profit media organizations meet their running costs?
(6 marks)
Discuss the following terminology in media economics:
Monopoly
(4 marks)
Display
(4 marks)
Oligopoly
(4 marks)
With examples discuss economies of scope.
(4 marks)
Question Two
Discuss why the media need advertisers.
(10 marks)
To a media house who are more valuable the advertisers or the audiences?
(10 marks)
Question Three
With local examples discuss any two of the three basic levels of purchasing power in regard to media consumption. (20 marks)
Question Four
Explain any four ways in which the new media make money. (20 marks)
Question Five
What are the main financial threats posed by the new media to traditional mass media? (20 marks)
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