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Bacj255:Media Management Question Paper

Bacj255:Media Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 1ST TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 255
UNIT TITLE : MEDIA MANAGEMENT
TIME : 2 HOURS

Instructions

Answer question one and two others

Question One
Define a Manager. What is the central or key purpose of management? Why is it impossible to apply the principles of scientific management in all management situations? Are managers necessary in an organization? Discuss. (30 marks)

Question Two

Cite and discuss the major contribution of the following management theorists.

Robert Owen
Charles Babbage
Fredrick Taylor
Henri Fayol, and

G. Elto Mayo.

(20 marks)

Question Three
Identify and describe the five Abraham Maslow’s hierarchy of needs. Indicate how they relate to or serve media management today. (20 marks)

Question Four
What are your views of how media houses are managed today? (20 marks)

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