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Bacj255:Media Management Question Paper

Bacj255:Media Management 

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012



KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 255
UNIT TITLE : MEDIA MANAGEMENT
TIME : 2 HOURS




Instructions:

Answer question one and any other two questions.

Question One

Define the term management.

(5 marks)

Outline and discuss five characteristics of an effective manager.

(10 marks)

Discuss the following theories of management highlighting their relevance to a media organization.
Fayol’s functions of management
Fayol’s scientific management

Manslow’s hierarchy of needs.

(15 marks)

Question Two
With the aid of a diagram, illustrate and discuss the organizational structure of a newspaper/media organization. (20 marks)

Question Three
Decision making is important in media management as in all organizations. Describe the five-step process through which decision-making occurs. Explain where a news editor may apply the decision-making process. (20 marks)

Question Four
Mention five functions of management and explain briefly any two. (20 marks)

Question Five
To achieve their objectives, managers must formulate many types of plans. Mention any five and explain the importance, to the media enterprise of any three. (20 marks)




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