Bacj 110:History Of Mass Media Question Paper
Bacj 110:History Of Mass Media
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2012 (EVENING) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 110
UNIT TITLE : HISTORY OF MASS MEDIA
TIME : 2 HOURS
INSTRUCTIONS
Answer question one (compulsory) and two other questions
Question One
Prior to the introduction of print or electronic media, diverse traditional African societies had unique language and cultural patterns within which there existed well established systems for sharing information.
Discuss these news systems clearly showing their appropriateness or otherwise. (30 Marks)
Question Two
Discuss the factors that led to the development of the penny press and yellow Journalism. (20 Marks)
Question Three
Explain the contribution of any three of the following pioneers in the early development of the radio.
Guglielmo Marconi.
Reginald Fessenden.
Lee De Forest.
Thomas Edison.
Question Five
Explore the role of the media in sub-Saharan Africa in tackling the problem of neo-colonialism. To what extent did the media also contribute towards neo-colonialism? (20 Marks)
Question Six
What role did foreign wire services play in promoting neo-colonialism?
(10 Marks)
Explain the specific role of Pan-African news agency in addressing neo-colonialism and highlight its successes and failures.
(10 Marks)
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