Bacj 111:Comparative Mass Media Systems Question Paper
Bacj 111:Comparative Mass Media Systems
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 111
UNIT TITLE : COMPARATIVE MASS MEDIA SYSTEMS
TIME : 2 HOURS
INSTRUCTIONS
Answer question one (compulsory) and any other two questions
Question One
Define the following terms
’Public Media’
(5 Marks)
’MSM’
(5 Marks)
Explain how modern information and technology development has converged mass media tools.
(10 Marks)
Describe how mass media systems have adapted their information dissemination models to fit the demands of audiences.
(10 Marks)
Question Two
State and explain four roles global media plays in society (20 Marks)
Question three
Discuss any five social effects of mass media (20 Marks)
Question Four
Describe the five theories that define the relationship between the media and government (20 Marks)
Question Five
Describe the five outstanding characteristics of new media
(10 Marks)
Use examples to contrast new media and traditional media.
(10 Marks)
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