Bacj 120:Basic Communication Theories Question Paper
Bacj 120:Basic Communication Theories
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 120
UNIT TITLE : INTRODUCTION TO COMMUNICATION THEORY
TIME : 2 HOURS
INSTRUCTIONS: Answer Question ONE and ANY Other TWO
Question One
Give FIVE reasons why we study theories of communication? (15marks)
Communication does not have to be verbal. Discuss the validity of this statement.
(15marks)
Question Two
Communication is a process that is contextual and transactional. Discuss.
(20marks)
Question Three
Communication can be modeled.
Using a diagram, describe any one cyclic model of communication.
(5marks)
The aristotlean communication model had THREE components. What are they?
(3marks)
Briefly explain the components of the communication process identified by Harold Lasswell.
(12marks)
Question Four
"The medium is the message". Discuss in view of theories of communication.
(10marks)
Explain the role of Group communication in any society that seeks to develop.
(10marks)
Question Five
Discuss how the media affects people`s attitudes, beliefs and general lives as you highlight proposition of theories of mass communication such as agenda setting theory, social learning theory and uses of gratification theory among others. (20marks)
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