Bacj 123:Introduction To Mass Media Research Question Paper
Bacj 123:Introduction To Mass Media Research
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 123
UNIT TITLE : INTRODUCTION TO COMMUNICATION RESEARCH
TIME : 2 HOURS
INSTRUCTIONS: Answer Question ONE and ANY Other TWO
Questions.
Question One
You have identified a potential research area in public relations in your organization where you head the PR division.
Formulate a possible research topic.
(2marks)
Based on your topic in (a) above:-
Write TWO hypotheses for your topic.
(2marks)
Outline FOUR possible sources of literature review. (4marks)
Discuss FOUR sampling techniques at your disposal in this research.
(12marks)
Explain the steps you would follow from the start to the end of your research.
(10marks)
Question Two
There are various types of research that can be carried out by journalists and mass media experts. Identify and explain any FIVE. (20marks)
Question Three
Briefly describe TEN parts of a good research proposal for a mass media research undertaking.
(15marks)
Outline FIVE things that a good proposal writer should avoid. (5marks)
Question Four
Explain FIVE reasons that would make a communications expert working in a large news organization conduct research in his/her field of specialization.
(10marks)
Give an outline of the format of a good research report.
(10marks)
Question Five
When carrying out a particular research, you decided to use questionnaires and not interviews. Explain some considerations that made you arrive at this decision. (20marks)
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