Bacj 123:Introduction To Mass Media Research Question Paper
Bacj 123:Introduction To Mass Media Research
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : EDUCATION
UNIT CODE : BACJ 123
UNIT TITLE : INTRODUCTION TO MASS MEDIA RESEARCH
TIME : 2 HOURS
Instructions: Answer Question ONE and any other TWO.
SECTION A
Write brief notes on the following terms.
Hypothesis
Problem statement
Research design
What are some of the problems that arise when conducting online research.
(30 Marks)
Question Two
Opinion polls have become an accepted means of measuring political popularity in Kenya. However, there is a growing body of evidence that they have been abused. What are the critical issues media houses face when confronted with opinion polls results. (20 Marks)
Question Three
Discuss some of the secondary sources of information that researchers at Kenya Methodist University examine when reviewing literature. (20 Marks)
Question Four
Examine various formats of questionnaires and discuss which are the most suitable for conducting a population census. (20 Marks)
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