Bacj 135:Principles Of Public Relations Question Paper
Bacj 135:Principles Of Public Relations
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 1ST TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 135
UNIT TITLE : PRINCIPLES OF PUBLIC RELATIONS
TIME : 2 HOURS
Instructions
Answer question one and any other two questions.
Question One
Following the World Assembly of Public Relation Associates in Mexico City in August 1978. What statement was agreed upon as a definition of Public Relations?
(2 marks)
List any eight similarities in the various definitions of Public Relations.
(8 marks)
Discuss the five trends leading to the development of modern Public Relations.
(10 marks)
Briefly distinguish Public Relations from the five related concepts.
(10 marks)
Question Two
Write brief notes on the four models of Public Relations as put forward by Professors Hunt and James Grunig. (20 marks)
Question Three
Discuss any five tactics/techniques that a Public Relations practitioner may adopt when engaging various publics. (20 marks)
Question Four
With examples, discuss the ten publics an organization may have to engage with at any one time. (20 marks)
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