Bacj 249:Business Writing Question Paper
Bacj 249:Business Writing
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2012
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2012 (EVENING) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 249
UNIT TITLE : BUSINESS REPORTING
TIME : 2 HOURS
Instructions:
Answer question one and any other two questions.
Question One
Define the term economy while explaining the major indicators of the health of an economy of a state.
(10 marks)
Discuss the factors that underlie the economic and development policies of a state.
(20 marks)
Question Two
The philosophy behind corporate mergers and acquisitions is 1+1=3. Discuss.
(5 marks)
Explain how synergy is the magic force that allows for enhanced cost efficiencies of a new business burn out of a merger or an acquisition.
(8 marks)
Discuss the various types of corporate mergers.
(7 marks)
Question Three
Discuss the important areas that a business journalist must explore when writing about macro-economic indicators. (20 marks)
Question Four
Giving relevant examples, explain Paul Hemp’s ten practical tips for business and economic reporting. (20 marks)
Question Five
Define the following statistical terms showing how they are used by business journalists.
Fraction
Percentage
Index
Per capita
Ratio.
(20 marks)
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