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Bacj 249:Business Writing Question Paper

Bacj 249:Business Writing

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 249
UNIT TITLE : REPORTING BUSINESS
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and any other two questions

Question One

Discuss with illustrations the three key financial statements.

(12 Marks)

Discuss the dynamic forces that drive financial statements.

(12 marks)

Identify the users of financial statements.

(3 Marks)

Explain the elements of financial statements.

(3 Marks)

Question Two
Explain how Paul Hemp’s ten tips for business and economic reporting are valuable to a communication expert. (20 marks)

Question Three

The philosophy behind mergers and acquisition is 1+1 = 3. Discuss

(5 Marks)

Synergy is the magic force that allows for enhanced cost efficiencies of a new business born out of a merger or an acquisition. With valid examples, explain this statement.

(8 marks)

Discuss the various types of mergers

(7 marks)

Question Four
Discuss the various signals that may inform the direction of an economy of a state. (20 marks)

Question Five

"Markets are imperfect." Discuss

(6 Marks)

Discuss the various financial markets you are conversant with

(14 marks)

Bacj 249:Business Writing Question Paper

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