Bacj 249:Business Writing Question Paper
Bacj 249:Business Writing
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 249
UNIT TITLE : REPORTING BUSINESS
TIME : 2 HOURS
INSTRUCTIONS: Answer Question ONE and ANY Other TWO
Questions.
Question One
As a communication expert, you have been tasked to analyze Kenya`s economic and development policy. Discus the elements that you will focus on while showing how each one of them would help trigger economic growth. (30marks)
Question Two
"The people are dead. Long live the people." Discuss this statement in light of the use of people in business stories.
(5marks)
Identify and explain types of people sources that you are conversant with.
(12marks)
Explain the effective way of using people in features, interviews and profiles.
(3marks)
Question Three
Discuss the role played by the central Bank of Kenya in determining interest rates in the country.
(4marks)
Discuss the main kind of stories a journalist can obtain from banks.
(16marks)
Question Four
Explain why markets are imperfect.
(4marks)
Identify and explain the various financial markets that you are conversant with.
(16marks)
Question Five
Explain the following types of statistics while demonstrating how
communication experts can effectively use them:
Fractions
(4marks)
Percentages
(4marks)
Index
(4marks)
Per capita
(4marks)
Ratios
(4marks)
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