Bacj255:Media Management Question Paper
Bacj255:Media Management
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 255
UNIT TITLE : MEDIA MANAGEMENT
TIME : 2 HOURS
INSTRUCTIONS
Question one is compulsory. Answer any other two questions
Question One
Discuss the contribution of the following theorists to management
Fredrick Taylor
Henri Fayol
Max Weber
Elton Mayo
Abraham Maslow
Douglas MacGregor
(30 Marks)
Question Two
What is management?
Name and discuss any five essential skills that a manager should have
Explain the functions of a manager in media organization
(20 marks)
Question Three
Write short notes on the following (20 Marks)
Organization
Chain of command
Editor-in-chief
Managing editor
Chief sub-editor
Editor-publisher
Contingency theory
Resolution of conflict
Leadership
Communication
Question Four
Highlight and discuss the advantages and disadvantages of the different types of media ownership (20 marks)
Question Five
Assume you wanted to set up a small magazine business or a small radio station, how would you set up an organizational structure to ensure an effective and efficient management. (20 marks)
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