Bacj255:Media Management Question Paper
Bacj255:Media Management
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2013 (FT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 255
UNIT TITLE : MEDIA MANAGEMENT
TIME : 2 HOURS
INSTRUCTIONS: Answer Question ONE and ANY Other TWO
Questions.
Question One
Describe the key contribution to management theory and practice of TWO of the following management theorists
Robert Owen
Henry Fayol
Fredrick Taylor, and
Elton Mayo.
(30marks)
Question Two
Describe Abraham Maslow`s hierarchy of needs and the significance of his theory to management practice. Is his contribution to management theory relevant and applicable today? (20marks)
Question Three
From your knowledge of the codes of conduct and functions of the MediaOwner`S Association, the Kenya Union of Journalists and the Media Council of Kenya, recommend policy changes that can render these organizations more effective and efficient. (20marks)
Question Four
What do you see as the most important and urgent role of a journalist in reforming the media industry in Kenya today? (20marks)
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