Bacj 260:Advance Communication Theories Question Paper
Bacj 260:Advance Communication Theories
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2013 (EVENING) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 260
UNIT TITLE : THEORIES OF MASS COMMUNICATION
TIME : 2 HOURS
INSTRUCTIONS
Answer three questions including question one
Question One
Draw the model by Schramm (19540 to show the interactive nature of interpersonal communication.
(10 marks)
What part does the participants’ field of experience play during the interaction?
(10 marks)
Explain why Schramm’s model is an excellent one in understanding interpersonal communication
(10 marks)
Question Two
Communication is often described as the engine of socio-economic development. In what ways would you say communication is a factor of social-economic development in Kenya?
(10 marks)
In what ways can communication stifle the growth of national cultures?
(10 marks)
Question Three
In what ways can media ownership influence the angles of reporting and the content of news? Illustrate your answer with examples from the Kenyan media houses. (20 marks)
Question Four
Joseph Klapper argues that the media do not have direct effects in the audience as is normally presumed. What, according to Klapper do the media do in order to influence opinions, attitudes and behavior of audiences? (20 marks)
Question Five
Technology determinists argue that new technology influences the direction that communication efforts take. To what extent do you agree with this statement? Give examples from growth and evolution of media in Kenya (20 marks)
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