Bacj 354:Media Economics Question Paper
Bacj 354:Media Economics
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 354
UNIT TITLE : MEDIA ECONOMICS
TIME : 2 HOURS
INSTRUCTIONS: Answer Question ONE and ANY Other TWO
Questions.
Question One
Discuss the economic value of audiences as customers in the media industry.
(10marks)
Explain how the electronic media make money.
(10marks)
With examples, discuss how a strong economy impacts on the economics of scope in the print media.
(10marks)
Question Two
Discuss the economic challenges posed by international media organizations to local media houses. (20marks)
Question Three
With relevant Kenyan examples, explain how a vibrant media impacts on a country`s economic prosperity. (20marks)
Question Four
There is a proliferation of new media houses in Kenya today. Discuss in details how this situation will affect economies of scale in the media industry.
(20marks)
Question Five
Discuss how the following benefit media economic operations:
Majority poor
(10marks)
The elite in the society.
(10marks)
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