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Bacj 380:Public Relations Management Question Paper

Bacj 380:Public Relations Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2012 (DAY) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 380
UNIT TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS

Instructions:

Answer three questions, question one is (compulsory).

Question One

Tripple A Enterprises has been the leading fast foods chain of restaurants in the city. But following the recent wave of "Terrorists among its staff" propaganda, it has lost most of its customers. You have, therefore, been hired to rehabilitate it back to its fame.

Provide a checklist of five key PR issues to be addressed.

(10 mark)

Explain how you would apply the theory of selective attention to this task.

(8 marks)

Assuming you are the Managing Director how would you use the technique of lobbying to save the situation?

(7 marks)

Comment on the role of PR research in the rehabilitation process.

(5 marks)

Question Two
Discuss the extent to which PR thrives on creativity and innovation in enhancing an organizations competition. (20 marks)

Question Three

During one of the class discussions you all concluded that "information is in vain unless it is designed to serve a specific purpose."

Explain how to package information for a PR event in context.

(10 marks)

Comment on language use is processing information for PR in a specific organization.

(10 marks)

Question Four
Discuss the significance of the theory of "one gun, one bullet" in authoritative PR management. Illustrate your answer with examples from a specific organization. (20 marks)

Question Five
Identify two types of media and explain how each of them can be used to sustain the corporate image of your organization. (20 marks)

Question Six
Jack and Jill Ltd wish to create Public Relations Centre. They are looking for an expert in PR Management to develop a viable proposal for it. Assume you have been recruited. Do a proposal showing phases, steps and functions of a modern PR centre. (20 marks)

Bacj 380:Public Relations Management Question Paper

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