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Bacj 380:Public Relations Management Question Paper

Bacj 380:Public Relations Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2012

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2012 (EVENING) EXAMINATIONS
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 380
UNIT TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS

INSTRUCTIONS

Answer question one and any two others.

Question One

Public relations is an interactive function which interprets the policies of the organization to the public and the public interests to the company.

Define public relations and support the above argument.

(10 Marks)

Discuss the nature and characteristics of public opinion.

(10 Marks)

How is public relation confused with marketing?

(5 Marks)

Explain the reason for public relation research.

(5 Marks)

Question Two

What are the reasons for good corporate image?

(10 Marks)

Outline provisions you would make for dealing with a crisis situation that tarnished the reputation of your company.

(10 Marks)

Question Three

Give practical examples of problems associated with having a closed system by the organization.

(10 Marks)

Explore the phases of the development of public relations and discuss the characteristics of each phase.

(10 Marks)

Question Four

Citing examples from an organization you know outline the techniques used in corporate social responsibility.

(10 Marks)

Outline the public relations communication process.

(10 Marks)

Question Five

Critically evaluate the concept of integrated public relations planning and explain how it is applied in the organization today.

(10 Marks)

Mention any three publics of an organization you know and indicate how the company should communicate with them.

(10 Marks)

Bacj 380:Public Relations Management Question Paper

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