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Bacj 380:Public Relations Management Question Paper

Bacj 380:Public Relations Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 2''ND ''TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 380
UNIT TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS

INSTRUCTIONS

Answer questions one and any other two questions

Question One

You are a member of the team of consultants that has published a book titled "Public Relations: the wisdom of practicing soft skills." Explain to students who wish to buy the book what you mean by the following:

Benchmarking
Strategic choice and use of media
Testing new opportunities
Choice and use of time
Making good meaningful judgement

Soft skills

(30 Marks)

Question Two

Comment on the significant contributions made by the following types of PRM practitioners

A Thinking performer

A performing thinker

(20 Marks)

Question Three
You are the new CEO for Boresha Kenya Initiative. You have decided to change the style of management from Top-Down to Quality Circles. Explain to your staff how this style will increase organizational productivity. (20 marks)

Question Four

You have been hired on a renewable contract to rehabilitate Tuinuane Company Ltd that was collapsing. Explain how you will use the following strategies.

Awareness creation strategies

Branding strategies

(20 Marks)

Question Five

PRM invests in relationships. Explain how you will engage in the following steps for your organization

Enhancing relationships

Monitoring and evaluating performance

(20 marks)

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