Bacj 380:Public Relations Management Question Paper
Bacj 380:Public Relations Management
Course:Communication And Journalism
Institution: Kenya Methodist University question papers
Exam Year:2013
KENYA METHODIST UNIVERSITY
END OF 2''ND ''TRIMESTER 2013 (DAY) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 380
UNIT TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS
INSTRUCTIONS
Answer questions one and any other two questions
Question One
You are a member of the team of consultants that has published a book titled "Public Relations: the wisdom of practicing soft skills." Explain to students who wish to buy the book what you mean by the following:
Benchmarking
Strategic choice and use of media
Testing new opportunities
Choice and use of time
Making good meaningful judgement
Soft skills
(30 Marks)
Question Two
Comment on the significant contributions made by the following types of PRM practitioners
A Thinking performer
A performing thinker
(20 Marks)
Question Three
You are the new CEO for Boresha Kenya Initiative. You have decided to change the style of management from Top-Down to Quality Circles. Explain to your staff how this style will increase organizational productivity. (20 marks)
Question Four
You have been hired on a renewable contract to rehabilitate Tuinuane Company Ltd that was collapsing. Explain how you will use the following strategies.
Awareness creation strategies
Branding strategies
(20 Marks)
Question Five
PRM invests in relationships. Explain how you will engage in the following steps for your organization
Enhancing relationships
Monitoring and evaluating performance
(20 marks)
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