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Bacj 380:Public Relations Management Question Paper

Bacj 380:Public Relations Management

Course:Communication And Journalism

Institution: Kenya Methodist University question papers

Exam Year:2013

KENYA METHODIST UNIVERSITY

END OF 3''RD ''TRIMESTER 2013 (PT) EXAMINATION
FACULTY : EDUCATION AND SOCIAL SCIENCES
DEPARTMENT : COMMUNICATION AND JOURNALISM
UNIT CODE : BACJ 380
UNIT TITLE : PUBLIC RELATIONS MANAGEMENT
TIME : 2 HOURS

INSTRUCTIONS: Answer Question ONE and ANY Other TWO

Question One

E and L South Ltd has been rated the best managed enterprise in the region. The PRM is effective and efficient in the use of various media for internal and external branding:

Provide a daily list of PR activities you think the PRM uses to manage staff.

(10marks)

Explain the extent to which a Public Relations Manager would use "Media Creativity" to engage staff.

(10marks)

Using the theory "one man, one gun, one bullet," comment on how the PRM of E and L South Ltd achieves target objectives of the organization.

(10marks)

Question Two
Discuss the concept of public relations as the "Practice of soft skills". Illustrate your answer with examples from existing organizations. (20marks)

Question Three

Discuss the different PRM methods you would use to perform the following tasks:-

Initiating relationships

(5marks)

Developing relationships

(5marks)

Sustaining relationships

(5marks)

Monitoring and evaluating relationships.

(5marks)

Question Four

Explain to your staff the significance of the following management techniques in avoiding crises:-

Imagineering

(10marks)

Error proofing

(10marks)

Question Five

A team of young entrepreneurs wishes to set up a community based

organization (CBO) in their county. You have been requested to assist them.

Construct and explain the value of each of the following to their enterprise:

Vision of the organization.

(5marks)

Urgent short term PR activities.

(5marks)

Choice of stake holders.

(5marks)

Organizational branding.

(5marks)

Bacj 380:Public Relations Management Question Paper

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